"…They were able to meet a tight price target and it is clear to us that their skill base is far better than many others who claim a broad skill base. In particular we have been most impressed by their ability to resolve unexpected problems with little effect on completion dates."
A.F.Fry,
Destination Data, Director

Outsourcing for Start-ups

Throughout its history, ESI has helped numerous start-ups to reach profitability and to achieve leading positions in their market segment. If you are a small company, we would be happy to help you to transform your business vision into a successful product.

Low cost
Obviously, this is the main point in outsourcing. However, low cost comes with high risk since outsourcing often does not work. You probably either heard about it already or learned from your own experience. We have been in the outsourcing business for over a decade, and we learned how to make it work. At the bottom of this page, you will find a list of our Featured Case Studies with references to our successful start-up clients, all of whom established a continuous long-term relationship with us. We have access to highly-qualified low-cost labor market in Belarus, we hire only top 10% professionals, we pay them very competitive salaries, and we regularly train them with the latest IT techniques. You can communicate with all our developers in English as if they were in your local office, and you can benefit from our established iterative AGILE project management procedures. No need to squander precious equity, hire expensive lawyers, spend on a multitude of benefits, payroll management, office rent, equipment, software, etc. – all this to get a product of a mediocre quality because of the repeated development mistakes all start-ups make. We can do the development for you. We can do it right. So you can focus on what is really important - your sales, business strategy and vision.

Enterprise-level quality
We can offer it because we work with enterprises too. (see our Featured Case Studies) Our engineers are certified by industry leaders such as Microsoft, Teradata, Oracle, BrainBench and others. We can assign to your project the developers with enterprise-level experience who know how to architect commercial products in a scalable way. Thus, you will be able to easily adapt to the explosive growth in the user base without the necessity to rewrite the product from scratch. And if you don't experience an explosive growth, we can organize the development in such a way that you can easily iterate the product based on the real-time consumer feedback, adding new features into it and removing others without compromising the quality of the end result.

We can easily add new people
Building a successful company from scratch requires the expertise of a multitude of professionals: software engineers, web designers, Quality Assurance engineers, system administrators, SEO specialists, database designers, performance optimization specialists, internet security specialists, and many others. Small companies cannot afford hiring so many professionals at an early stage. They do not need them full-time. With ESI, you can work with all of them for as long as you actually need. This is because we work with many companies, and, thus, we can afford them at full-time. We share your risks. Additionally, we maintain a pool of high-demand professionals from where we can instantly add new dedicated people to your project as soon as you need them.

We are stable
Due to the competitive salaries, comprehensive benefits, and team-oriented culture where A-players thrive and learn from other A-players, we enjoy one of the lowest turn-over rates in the country. That gives to our clients the certainty that they can work with the same team throughout the development of their product and even after its market launch. We guarantee the availability of our services even in if you stop working with us and then decide to restart later. We write the code in a way that your domestic team can easily understand and support if you choose to bring the development back on-shore. Finally, we give priority to our repeat clients over the new clients, and we offer to our repeat clients the same team with whom they worked before. So you can be sure we are available for you when you need it.

DCASTech ASCEND

DCASTechnologies is the premier provider of online lead generation and validation solutions in the consumer marketing & advertising space. At the dawn of Lead Generation / Co-Registration industry, the company founders identified a unique unaddressed opportunity for a reliable third party service that would centrally manage lead generation activities, as well as eliminate incomplete or inaccurate information collected through consumer-filled online forms. Such service would allow Advertisers and Marketers to differentiate themselves in a highly-competitive playground by the quality of their leads that would translate into increased conversion rates. The company turned to ESI to develop its flagship product ASCEND that was meant to be the leading solution for high-quality lead generation. See more...
AcquireWeb AcquireVision

AcquireWeb is the source for making quality customer connections online. Founded in 2001, AcquireWeb offers email acquisition and customer management services to enable global companies to leverage existing offline customer relationships, lower online acquisition costs, create new cross-sell opportunities and improve their return on marketing investments. The company decided to extend its core product used by Fortune 500 companies with major new features, and to repackage it into a new one called AcquireVision, marking this way the next step in its growth. After ESI successfully delivered its AcquireLocal product targeted at small and medium businesses, AcquireWeb contracted ESI for the second time to develop AcquireVision system that would combine an even greater accuracy of consumer targeting with the effectiveness of advanced frequency-based programs. See more...
ClearSight Interactive - ClearTarget

ClearSight Interactive is a rapidly expanding start-up that provides a comprehensive range of behavioral targeting solutions for Advertisers and Publishers. The company was founded with a bold intention to revolutionize the online advertising industry by bridging the divide between online and offline universe of consumer data. Having partnered with largest database marketing companies, such as Experian and I-Behavior, ClearSight then needed to develop industry-leading tools that would drastically improve conversions and sales of its potential clients through connecting consumers' online behavior with their offline profile data in a way that has never been done before.

ClearTarget is one of the three products comprising ClearSight Behavioral Targeting Suite. The product was meant to be a middle-tier solution between Publishers' websites and their Ad Serving platform. ClearTarget would enable Publishers to multiply the accuracy of their ad targeting, increasing this way both the value and the attractiveness of their assets for Advertisers. Given ESI prior experience in cost-effective development of industry-leading behavioral targeting solutions for AcquireWeb and DCASTechnologies companies, ClearSight partnered with ESI for the development of ClearTarget product as part of its ClearSight Behavioral Targeting Suite. See more...
SportsGate LearnOnLine Platform

SportsGate is an ambitious innovator in the UK market of technology solutions for sports and education. Having foreseen the swift rise in the importance of the role technology will play in teaching sports, the company purchased the rights for LearnOnLine COMunnicate product from the Trades Union Congress who originally developed it for their facilities in 45 FE Colleges. After the British Educational Communications and Technology Agency mandated over 32,000 UK schools to deploy school-wide e-learning systems by the end of 2010, SportsGate aspired to turn the obsolete product, formally launched by the Secretary of State for Education, David Blunket, into a highly-successful modern commercial platform that would be used by a broad range of British educational institutions, independent sports associations and National Governing Bodies to teach sports to the XXI-century generation of the UK citizens. In line with its long-term goal to achieve the dominant position in this rapidly growing market, the board has voted for the full reengineering of the former system. The new product would have modern functionality allowing for the effective user engagement, customized educational courses set-up and management, role-based security, mobile support, social networking, targeted promotions, educational progress tracking, metrics analysis and control. Additionally, if would allow for seamless integration with the legacy systems already used by many colleges, sports associations and their technology partners. The company contracted ESI to perform the continuous iterative development of the next generation of its flagship LearnOnLine platform. See more...
Useful Vendors

Useful Vendors is an excellent example of how ESI can help seed-stage start-ups with limited resources to enter the market with a disruptive product. The company was founded by an ambitious entrepreneur who came up with an idea of creating a "Yelp" for B2B service providers, where small business owners and entrepreneurs can share information about vendors they have used and why they found them useful . The distinctive features of the website would be the simplicity of the user interface, lack of advertising and other distracting features, and the easiness of review submissions. That would pursue the dual goal of attracting traffic by rapidly growing the number of reviews and, at the same time, increasing the quality and impartiality of the posted reviews. The company came to ESI with a challenge to build a very simple yet highly-scalable to the enterprise level commercial product, which it could easily iterate in the future. Since the budget was very tight, it was paramount to carefully select the most valuable features feasible to include into the first iteration, and then to implement them in such a way that they could be easily changed, extended, or scaled to support tens of millions of users. See more...
AcquireWeb AcquireLocal

AcquireWeb is the source for making quality customer connections online. Founded in 2001, AcquireWeb offers email acquisition and customer management services to enable global companies to leverage existing offline customer relationships, lower online acquisition costs, create new cross-sell opportunities and improve their return on marketing investments. The company came to ESI at its maturity stage, aiming to expand its industry presence from Global 2000 companies to small & medium business segment. AcquireWeb needed to develop a new AcquireLocal product that would bring the power of a proven customer acquisition program designed for large global companies to the local level. The new product would leverage AcquireWeb massive prospect database reaching to 75mil+ US households (130mil+ individuals) to give the possibility to local businesses both to leverage their existing customer connections and to engage new prospects, maximizing this way their sales growth at the local level. See more...
ClearSight Interactive - ClearAnalytics

ClearSight Interactive is a rapidly expanding start-up that provides a comprehensive range of behavioral targeting solutions for Advertisers and Publishers. The company was founded with a bold intention to revolutionize the online advertising industry by bridging the divide between online and offline universe of consumer data. Having partnered with largest database marketing companies, such as Experian and I-Behavior, ClearSight then needed to develop industry-leading tools that would drastically improve conversions and sales of its potential clients through connecting consumers' online behavior with their offline profile data in a way that has never been done before.

ClearAnalytics is one of the three products comprising ClearSight Behavioral Targeting Suite. The product would be a campaign analysis tool that camps onto existing website analysis software packages. It would allow Advertisers to evaluate the effectiveness of their online ads through matching phone and in-store customer transactions back to 100 million identified online user profiles in order to track back the advertisements these customers viewed and provide real-time insight into which media placements had the greatest contribution toward offline conversion. Given ESI prior experience in cost-effective development of industry-leading behavioral analysis and business intelligence tools for AcquireWeb and DCASTechnologies companies, ClearSight partnered with ESI for the development of ClearAnalytics product as part of its ClearSight Behavioral Targeting Suite. See more...
DCASTech APERTURE

DCASTechnologies is the premier provider of online lead generation and validation solutions in the consumer marketing & advertising space. After having gained momentum in the Lead Generation industry with its flagship product ASCEND, also developed by ESI, DCASTech realized the opportunity for a related offering targeted at an adjacent industry segment. The product would allow publishers, database owners and ad networks to reliably validate the accumulated leads eliminating incomplete or inaccurate information collected from consumers through co-registration online forms. The company came back to ESI to contract the development of its next product called APERTURE that was meant to help ad networks and publishers to raise the quality level associated with the leads they were selling, and, thus, to competitively differentiate themselves by the increased conversion rates. See more...
AcquireWeb Real-Time Data API

AcquireWeb is the source for making quality customer connections online. Founded in 2001, AcquireWeb offers email acquisition and customer management services to enable global companies to leverage existing offline customer relationships, lower online acquisition costs, create new cross-sell opportunities and improve their return on marketing investments. AcquireWeb has successfully collaborated with ESI on the development, market launch, and further maintenance of its flagship AcquireLocal and AcquireVision products. As the online advertising market was becoming more and more competitive, AcquireWeb sought new ways to leverage its proprietary 130mil permission-based prospects database. To win new Fortune 500 clients who were using other companies' products for customer acquisition, AcquireWeb commissioned ESI the development of web services and Real-Time Data API that would enable advertisers, marketers, and publishers to match fragments of customer data collected through their own channels with a complete customer profile gleaned from AcquireWeb proprietary database. Having a better knowledge of their prospects would enable these companies to increase the accuracy of their targeting and to immediate boost ROI. Thus, AcquireWeb Real-Time Data API was meant to be a strategic first step towards winning new clients and further strengthening AcquireWeb market presence. See more...
ClearSight Interactive - ClearProfile

ClearSight Interactive is a rapidly expanding start-up that provides a comprehensive range of behavioral targeting solutions for Advertisers and Publishers. The company was founded with a bold intention to revolutionize the online advertising industry by bridging the divide between online and offline universe of consumer data. Having partnered with largest database marketing companies, such as Experian and I-Behavior, ClearSight then needed to develop industry-leading tools that would drastically improve conversions and sales of its potential clients through connecting consumers' online behavior with their offline profile data in a way that has never been done before.

ClearMail is one of the four products comprising ClearSight Behavioral Targeting Suite. Similar to ClearTrigger, another product from the Suite, ClearMail would allow online retailers to identify the visitors who abandon their website through intelligently matching them to their profiles in 100mil-record database. In addition to ClearTrigger, ClearMail would give advertisers the possibility to re-engage with unregistered consumers via both e-mail and direct mail marketing communication channels. Given ESI prior experience in cost-effective development of industry-leading behavioral analysis and business intelligence tools for AcquireWeb and DCASTechnologies companies, ClearSight partnered with ESI for the development of ClearMail product as part of its ClearSight Behavioral Targeting Suite. See more...