AcquireWeb Real-Time Data API

Action
Unlike most other SSD products that had a finite set of market requirements, AcquireWeb Real-Time Data API was meant from its inception to be a continuously evolving set of web services, meant to adapt to an infinite variety of new clients' technical standards and business needs. AcquireWeb needed a guaranteed ability of rapid on-demand API extensions combined with year-round maintenance and support. In response to this need, SSD

• Thoroughly screened its engineering resources to pick up a small dedicated team of highly-skilled professionals with 5-10 years of relevant experience who intended to stay on the project for at least 3 years.
• Involved the same business analysts who worked on AcquireLocal and AcquireVision products to assist AcquireWeb product management, marketing, and sales teams in defining the requirements, functionality, and processes for the first iteration of the product.
• Created clear project management procedures for the engineering team and the involved client-side stakeholders. The project management had to be uniquely adapted for the product's extremely volatile nature. Eventually, SSD and AcquireWeb ended up with an effective blend of Agile (Scrum) and XP (eXtreme programming) project management methodologies.
• Established daily voice communication sessions with client-side product managers and business analysts, regular progress tracking, and status reporting.
• Kept all AcquireWeb stakeholders constantly informed about project risks, as well as of any potential inability of SSD team to quickly react to unexpected requests from the client.
• Established the centralized repository for change request management to track and effectively prioritize functionality extension requests and QA issues.
• Organized continuous Quality Assurance of incremental improvements to make sure the extensions to the Real-Time Data API are released on time and appropriately tested for use by large-scale high-traffic enterprises applications.

Product Highlights
AcquireWeb Real-Time Data API is the programmatic interface to AcquireWeb SOAP web services that developers can integrate into customers' applications giving them access to AcquireWeb Consumer Datastore.

• Based on open standards such as Simple Object Access Protocol (SOAP), Web Services Definition Language (WSDL), and the XML Schema Definition language (XSD) that enable developers to access the web services using a programming language of their choice (C#, C++, Java, Perl, PHP, Python).
• Features the unified access control mechanism consisting of three levels of security protection:
  • A required username and password
  • IP/IP Range access control
  • Secure Sockets Layer (SSL) data transport over HTTP/HTTPS
• Support WS-I (WSIT) Basic Profile 1.0, 1.1, and 1.2 standards, configured with BasicHTTPBinding and WSHTTPBinding endpoints.
• Allows for managing capacity dependent upon particular client's needs
• Offers a range of services, such as
  • E-mail Validation
    • E-mail domain correction
    • Both general and domain-specific e-mail syntax check
    • DNS check
    • Bad domain list check
    • Bad email list check
    • Email existence check via SMTP commands and Internet Service Providers' API
  • Address validation using CASS-compliant software
  • Phone number validation
    • Comprehensive syntax check
    • Area code against geographic code check
• Matches client-provided information with prospects' profiles in AcquireWeb database, allowing clients to:
  • Obtain prospect's first/last name, phone number, and postal address by e-mail
  • Obtain prospect's near FICO score by e-mail
  • Obtain the list of prospect's possible email addresses given an IP address
  • Obtain prospect's city, state, and zip9 code by IP address
  • Obtain prospect's e-mail, phone number, and credit score given last name and postal address
  • Obtain prospect's last name and postal address by phone number
  • Obtain prospect's full profile given a unique AcquireWebID